| Excerpt from: Digital Supply Chain
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| December 01, 2009 |
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Signiant's VP of Marketing champions the non-linear digital supply chain
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Situation: Tony Lapolito takes the Logipi community behind the scenes of Signiant, a digital content supply chain company that manages, secures, automates and accelerates the movement of digital assets for some of the most admired companies and organizations in the world.
The Details: When most people think of supply chain, Tony Lapolito said, they tend to think of Henry Ford's linear supply chain, but in today's global business environment linear supply chains and some physical supply chains are becoming obsolete.
What it Means: Supply chains are no longer a one-way street. Today's digital supply chains have to be bidirectional, they need to consider the metadata attached to the content, almost like an email paradigm, but with a payload attached to it. Click Here to Read Full Article...
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