Meet Richard Wilding
As Professor and Chair of Supply Chain Risk Management and Director of the Supply Chain Risk Forum at the Centre for Logistics and Supply Chain Management, Cranfield School of Management UK. Richard works with European and International companies on logistics and supply chain projects in all sectors including pharmaceutical, retail, automotive, high technology, food, drink and professional services to name a few. He is a highly acclaimed presenter and regularly speaks at Industrial Conferences and has undertaken lecture tours of Europe and Asia at the invitation of local Universities & Confederations of Industry. He has published widely in the area of supply chain management and is Editorial Advisor to a number of top journals in the area.
Do Traditional Silo-based Organizations Squelch Innovation?
Richard Wilding is a professor of supply chain risk management at Cranfield School of Management, Europe's largest faculty group specializing in the area logistics and supply chain. Among the many topics that fall under the general heading of supply chain risk management is what Professor Wilding refers to as "demand chain management." Demand chain management integrates marketing activity and supply chain activity, because according to Professor Wilding, you cannot innovate supply chains without understanding what drives value in the final marketplace.
