Rohit Talwar, a UK-based futurist, strategist and change agent, was kind enough to carve several minutes out of his busy schedule for an interview with Logipi's Dustin Mattison.
As a veteran watcher, Rohit has watched communications evolve to the point where we are all more aware of global trends -- population growth, environmental trends, new sites and new technologies, the rise of China and India, and the gradual economic shift from west to east -- it is all part of our everyday vernacular. Equally important, is the fact that we are more aware of how to use trends for fueling innovation.
Rohit believes the key to leveraging trends is allocating time to think about how the larger trends, and some underlying trends, around technology, behavioral change, the way people are using innovations like social media to communicate, even attention spans, will effect business. "All of these things are changing," he says, "and it is essential to allocate time to think them through and really understand what they will mean for the customers you serve, the markets you target, the way in which you train and develop your people, and the way in which you engage with the marketplace."
Innovation Incubation
