Jason Peterson Bridging the Many Digital Supply Chain Divides from Dustin Mattison on Vimeo.
Situation: The majority of GoDigital's work is in music, film and television, which means its supply chain is very different from that of a typical hard goods manufacturer. GoDigital's goods are, to a certain extent, intangible, because they are digital.
The Details: The Internet poses a number of supply chain business model challenges in terms of infinite shelf space and pure competition. The supply chain is in place, as is the network of providers, which means entertainment companies can get their content to market, around the world, in different territories, and in different exhibition formats, but can anybody find it?
