Digital Supply Chain Signiant-style
Tony Lapolito is the Vice Present of Marketing at Signiant, a digital content supply chain company that manages, secures, automates and accelerates the movement of digital assets for organizations like BBC News, Discovery Communications, FOX, Lifetime Networks, NBC Universal, the National Football League, the National Hockey League, Siemans and many others.
For those who are perhaps a little less familiar with digital supply chain, a digital asset is any information that is acquired, created and stored in a digital form, including text-based document, graphics, audio, video, animations, etc.
While many Signiant customers are looking for an enterprise class digital content supply chain, others are looking for a simple digital content solution. What Tony Lapolito sees most often are companies that, despite working in the digital environment, have non-digital processes. In other words, they are not taking advantage of the potential for automation and their processes are literally interrupted by the transmission of physical media. Tony uses the analogy of faxing, where you have a digital file, you print it, you put it in the fax machine, and then send it over analog phone lines.
